Here at EPA, we have many Twitter feeds. Most are run automagically via RSS feeds.
I’m trying to figure out whether our main feed, @usepagov, should have a live person behind it who responds to people. I’m very concerned about the potential time demands, because EPA is involved in an enormous number of issues that affect all Americans. I can easily imagine it ballooning out of control.
On the other hand, in every other social media experiment at EPA, if there’s been a problem with the level of citizen engagement, it’s been too little, not too much. So I’m tempted to try it, having one of my team members keep track and develop responses.
So: if you represent your organization (gov’t agency, private company, non-profit, whatever) on Twitter, how much time does it take? How many questions do you get? Do you find you’re able to answer them, or do you farm them out? Have you set up a specific set of people to expect to get your queries, or is it ad hoc?
Any tips or advice or info you could share would be terrific.