This is going to be a really complex piece about all the various cultural, legal, policy, and other issues surrounding how government employees use social media on the job.
Ok, not really.
Actually, I think it boils down to two simple directives:
- DO: use social media tools to serve your mission.
- DON’T: Be stupid.
It seems to me everything else follows from those two rules, in the same way that I think overall strategy follows from the simple mantra “mission, tool, metrics, teach.”
Let’s look at a few examples:
- Don’t use a tool just to be cool: rule 1
- Use only the tools appropriate to the task at hand: rule 1
- Follow records management and information security requirements: rule 2
- Don’t use foul language: rule 2
- Check with your boss before doing anything online: rule 1 and rule 2
Anyone want to argue I’m missing something major?
Edit July 15: There will, naturally, be a little more detail in specific instructions. I just think when you start discussing policy, you should get everyone to agree there’s nothing more complicated at hand than these two rules.
Here are some example policies from the Social Media Subcouncil, in our wiki. Please help us grow this list!