Archive for April, 2010

Some Earth Day Results

Earth Day (April 22) is a big deal at EPA, and it’s an especially good opportunity for my Web team to shine because traffic spikes that week. And this year is the 40th anniversary of both Earth Day and EPA, so it’s even bigger than usual.

My stated goal each year is to “blow away” what we did the previous year.   I mean that literally – I use exactly those words.  This has yielded some very good things:

2007: Daily tip widget, seen 1 million times monthly (and that widget set off a flood of others).

2008: Greenversations blog and photo contest with 750 entries

2009: Pick 5 for the Environment and bilingual daily tip podcasts (English | Spanish)

2010: It’s My Environment participatory video project (First compilation | instructions) and Pick 5 International (thanks to our friends at the State Dept!).

Of course, we do lots of things each Earth Day, not just these key projects.  Here are some results:

  • Home page daily views jumped nearly 40% on Earth Day:
    • 4/21: 37,000
    • 4/22: 51,000
  • Earth Day home page daily views more than doubled:
    • 4/21: 16,000
    • 4/22: 39,000
  • Pick 5 daily views nearly tripled:
    • 4/21: 4300
    • 4/22: 11,700
  • In the first year of Pick 5, we got about 4,000 signups.  Since we launched Pick 5 International a week ago, we’ve gotten 2400 new signups, 1200 of them yesterday.
  • The It’s My Environment compilation video, which went live with closed captioning, was viewed more than 400 times.  In one day, it’s been seen by more than 50% of all EPA videos on YouTube.
  • We took advantage of the new coding in our home page to embed a video message from Administrator Jackson.
  • About 15 people in 10 cities started live tweeting Earth Day events and will continue through this weekend’s festivities @epalive.

Want to learn more?  I’m teaching a webinar on how we combine Web 1.0 and 2.0 tools for our Earth Month outreach May 5, 3-4:30.

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I’m on Twitter @levyj413