Home Page Heat Maps

At EPA, we’ve started using regular heat maps to experiment and assess success on our home page.  These visual presentations show where people are clicking – hotter colors mean more clicks.

Every month, we update our popular topics list based on what people are searching for. We also often try out new features. So we also do a heat map run every month. For example, over the past few months we’ve moved around the popular topics and we’ve added a map with links to regional content.

I just compared the heat map from November 2009 to the one just completed, and I’m pretty pleased.  The stuff at the top hasn’t changed, and it’s still clicked a lot.  But many other areas are being clicked a lot more (more intense colors in more places). I interpret that as meaning that more people are finding what they want on our home page.

Neither the tool nor the page are perfect, of course.  And there’s plenty of other stuff we look at and consider. And not everyone will agree with our overall design (I know some folks think our banners are too big). But it’s nice, now and then, to get a sense you’re moving in the right direction.

November 2009 (Download 7MB PDF)

November 2009 EPA Home Page Heat Map - very few areas are lit up, indicating not much was clicked a lot

January 2011 (Download 7MB PDF)

January 2011 EPA Home Page Heat Map - many areas are lit, and most of those are bright, indicating many more clicks in each than shown for November 2009


7 Responses to “Home Page Heat Maps”

  1. 1 marcomvision January 18, 2011 at 8:50 am

    Thank you for the examples.
    Working on web usability will certainly maximize the return on investment and efficiency of your Internet project.
    Which tool do you use to visualize these heat maps?
    Is it integrated in your webCMS?

  2. 2 Jeffrey Levy January 18, 2011 at 4:25 pm

    Hi. We use something called Crazy Egg, but I understand that other services also offer heat maps. We don’t have a CMS yet at EPA, but we’re moving in that direction.

  3. 3 Holly May 28, 2013 at 6:16 pm

    I love it whenever people get together and share opinions.

    Great website, keep it up!

  4. 4 Frances May 30, 2013 at 3:05 pm

    Woah! I’m really enjoying the template/theme of this site. It’s simple, yet effective.
    A lot of times it’s tough to get that “perfect balance” between usability and visual appeal. I must say that you’ve done
    a fantastic job with this. Also, the blog loads
    extremely quick for me on Opera. Outstanding Blog!

  5. 5 Richard May 30, 2013 at 6:58 pm

    Greetings! I’ve been following your site for a long time now and finally got the bravery to go ahead and give you a shout out from Kingwood Texas! Just wanted to tell you keep up the fantastic job!

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  7. 7 e August 6, 2013 at 3:41 am

    WOW just what I was searching for. Came here by searching for f

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